Identity Strategy
- Ajit Gupta
- Aug 12, 2020
- 1 min read
What it is:
An Identity Strategy is a long-term plan that defines how an organization will manage, secure, and deliver seamless Identity and Access Management (IAM) across customers, workforce, and partners. It aligns IAM Roadmaps, Hybrid Identity architectures, CIAM experiences, and Zero-Downtime IAM methodologies with business goals, compliance requirements, and digital transformation initiatives. A strong Identity Strategy ensures that identity becomes a business enabler, not just a technical control.
Why it matters:
Identity is the foundation of digital trust. Without a coherent Identity Strategy, organizations risk creating fragmented IAM systems, inconsistent user experiences, and compliance gaps. For regulated industries such as banking, insurance, fintech, and gaming, a well-defined Identity Strategy delivers secure, scalable access while supporting Cloud Migration, IAM Modernization, and Adaptive Security. It reduces operational risk, improves customer satisfaction, and enables faster delivery of new digital services.
How it works:
Business Alignment: A successful Identity Strategy maps IAM capabilities directly to business outcomes such as faster customer onboarding, fraud prevention, and regulatory compliance.
Technology Blueprint: Defines the integration of Ping Identity, Keycloak, Entra ID, and Containerized IAM stacks to deliver unified, hybrid, or cloud-native identity environments.
Phased Execution: Breaks the strategy into an actionable IAM Roadmap, including Zero-Downtime Migration plans, automated deployments via Infrastructure-as-Code (IaC), and continuous CI/CD integration.
Security & Compliance by Design: Embeds Adaptive Security, MFA, Behavioral Biometrics, and governance controls into every layer of the architecture to meet standards like PCI DSS, MAS TRM, PSD2, and SOC2.
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